Gaby Guha unveils Gemma Fine Jewelry collaboration

Miss Universe Bulgaria 2025 Gaby Guha has launched a social-first collaboration with Gemma Fine Jewelry featuring diamonds, rubies and a combined value of $257,000. The editorial highlights a 37.18-carat marquise diamond necklace, a Mozambique ruby ring and a statement bracelet.

Why it matters: - The collaboration positions Gemma Fine Jewelry in front of a social media audience through a fashion-led editorial. - The featured pieces total $257,000, underscoring the brand’s focus on high-value gemstones and statement design. - Gaby Guha’s Miss Universe Bulgaria 2025 title gives the campaign added visibility in beauty and luxury circles.

What happened: - French-Bulgarian model and Miss Universe Bulgaria 2025 Gaby Guha unveiled a new collaboration with Gemma Fine Jewelry. - The project was created exclusively for social media and presented through an Instagram editorial. - The complete collaboration can be found on Gaby Guha’s Instagram platform.

The details: - The featured selection includes a 37.18-carat marquise diamond necklace valued at $89,000. - Gaby Guha also wears a ring with a 1.61-carat Mozambique ruby and 1.92 carats of diamonds, valued at $45,000. - The collaboration includes a bracelet set with 26.96 carats of rubies and 26.58 carats of diamonds, valued at $123,000. - Gemma Fine Jewelry says the pieces were chosen for their distinctive character, important diamonds, richly colored rubies and refined artistry. - The images and videos were designed to keep the jewelry as the focus while showing movement, styling and light. - Gaby Guha said, “Jewelry has the power to express femininity, confidence, and emotion without saying a word.” - Gaby Guha also said she loved creating the content with Gemma Fine Jewelry and discovering pieces that feel both timeless and incredibly powerful. - The collaboration highlights contemporary femininity alongside exceptional gemstones and craftsmanship.

Between the lines: - The campaign leans on short-form visual storytelling rather than a traditional launch, which fits luxury brands trying to translate high jewelry for social platforms. - The mix of diamonds and rubies gives the editorial a classic luxury look while the Instagram format aims for broader digital reach. - The company’s emphasis on “extraordinary gems” and statement design suggests the collaboration is meant to reinforce Gemma Fine Jewelry’s premium positioning.

What's next: - The full collaboration remains available on Gaby Guha’s Instagram. - More information is available at Gemma Fine Jewelry. - The brand’s social media post is available here.

The bottom line: - Gemma Fine Jewelry is using Gaby Guha’s image and Instagram reach to showcase a high-value, gemstone-heavy collection to a digital luxury audience.